Still, it’s not all smiles and Geritol cocktails at CBS HQ. While Blue Bloods may seem like an old man yelling at us, the chair in front of it - not to mention the sofas and chaise longues - tend to be the opposite of empty.) (It’s not, however, Clint Eastwood at the RNC. In a scary and changing world, CBS is Clint Eastwood threatening young punks and digital streams to get off his lawn. “The first screen must come first, and there’s no second screen without it,” he lectured reporters whose faces were buried in their iPads at the upfronts in May. While his competitors squabble over who can invent the better buzzword for failure and scrap over the remaining crumbs of viewership pie, Moonves is talking about expanding the bakery. It had the most-watched scripted show on television every night of the week, including Gagday, a new eighth day Chuck Lorre purchased on a whim last April with a stray residual check. No wonder CBS president Les Moonves’s public pronouncements sound less like corporate robo-speak and more and more like he’s dropping 16 on a DJ Khaled track.Īnd it’s not just baby-boomer bluster: At the conclusion of the 2011-12 season, CBS beat all of its rivals in total viewership by the largest margin in 23 years.
While media gasbags like yours truly took to our fainting couches over 2BG’s ooky racism and groaning punchlines, the show had double the New Girl viewership: It debuted to nearly 20 million viewers before settling in with 10 million. But out there in real America - you know, the place where Emily is recognized as the more popular Deschanel sister - 2 Broke Girls stomped on Zooey’s spectacles like a high school bully in gym class. And it was, sort of: New Girl debuted with a eye-catching 10 million viewers before settling in for an average audience of roughly half that. Buzz and blogs (like, uh, this one) would have you believe that Fox’s New Girl was the breakout comedy of last season. In a youth-obsessed society, it’s never super cool to be the one onstage arguing that “54 is the new 49.” The enduring image of the network suggests an elderly Ouroboros: Andy Rooney crankily lecturing an audience of Andy Rooneys, themselves either nodding in agreement or gently nodding off to sleep.īut be honest: Would you rather be the coolest person at the party or the super-rich guy throwing the party? CBS, either despite its rep or because of it, dominates the ratings in a way most casual viewers - those halfheartedly eyeballing Adult Swim while planking and/or playing Angry Birds - can’t fathom. (Remotes are so complicated these days!) Its highly rated, easily digestible shows are shrugged off by tastemakers as laugh-tracked, lame, and out of touch, all aggressive acronyms and simple resolutions. With an average audience age a dozen years older than Fox’s, it’s easy shorthand to dismiss the network as safe haven only for the aged, the infirm, and those otherwise incapable of changing the channel.
#Baltimora tarzan boy zippy tv#
With Labor Day in the rearview mirror, it’s time to focus on the main business of the fall: school football television! All week, Grantland will be previewing the new TV season, one network at a time, and evaluating the first efforts of each incoming freshman.
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